News & Events

Lessons all female entrepreneurs must carry with them

Sat 21 Apr 2018 - posted by PJ Care

As I have said previously, receiving the First Woman in Business Services Award last year has opened doors for me and put me in a privileged position to make a difference in an area I am hugely passionate about. I feel a sense of duty to help other like-minded females across all sectors achieve their goals, whatever they may be. Whilst significant progress has certainly been made and awareness raised through the likes of summits, awards and mentoring, it’s a continual process. Taking a half-hearted approach will not generate the outcomes or benefits that are deserved.

Sharing experiences is a key part of this – and I would like to share three core lessons that I’ve taken on over the years of battling in very male dominated environments; lessons that I believe all females operating in business should carry with them.

Maintain belief

It may be an old adage, but if you don’t believe in your skills, capabilities or abilities to achieve, nor will anyone else. You will always face obstacles, but in maintaining belief, these challenges will be easier to overcome. For me, this was particularly important when I set about establishing my company, PJ Care, a neurological care provider. I soon realised, when trying to secure funding, that many bankers, notably all of whom were men, simply saw me as a nurse. The collision of the healthcare sector with the business world was unthinkable and they struggled to recognise that my business proposition was indeed a viable one. Belief in my idea and myself were critical in carrying me through this stage. If I had let those lacking the belief beat me, I’d not be where I am today.

Don’t shy away from a chance to learn

You can never have enough experience. In striving to continually better yourself you will keep moving forward as a businesswoman. Whether this experience comes in the form of further qualifications, developing a skill set or joining a community or network to share knowledge, being open to enhancing your capabilities will enable you to overcome challenges with greater ease and confidence. I left school at 15, without any qualifications, and quickly realised I needed to address this; particularly vital if I was going to maintain the belief in myself! In educating myself through a variety of methods – from expanding my vocabulary through reading Reader’s Digest to eventually completing an MBA – I understood and could see the value in learning. There are always ways to improve – and in investing time to do so, you’ll feel the benefits across all aspects of your life.

Stay strong

As I have said, the challenges will never disappear – no matter how senior, experienced or successful you are, but by maintaining a strong character and determined attitude, you will emerge from these positively. Whilst the issues surrounding the male-female gap within business are being brought more to the forefront – there is still a huge amount to be done. It is still very much a man’s world, in my sector and numerous others. I’ve experienced senior male healthcare managers ignoring and turning their backs on me, so as a gender we must remain strong to inspire each other and most importantly, show our male counterparts what we can achieve.

I hope all the nominees of this year’s First Women Awards reflect on their achievements and celebrate what they have done and are doing for women in business and female entrepreneurs everywhere. In keeping these three lessons with them, I have no doubt we will achieve great progress in coming years. A truly inspiring prospect.

Categories: Care


We are all aware that these are very difficult times and that nearly everyone has been affected in some way by the COVID-19 virus.

Here at PJ Care we are taking every precaution and doing all we can to ensure the safety and wellbeing of our residents and staff and their families and loved ones. We have put many new systems in place to ensure the wellbeing of all, including heightened infection control procedures, restrictions on visitors to our buildings and reducing staff movement between Units.

As a result of the inconsistencies in conducting tests and the inability to carry out antibody tests, we have taken the decision to cease all new admissions until the situation is clearer. We have taken this decision to protect our existing residents, all of whom are vulnerable and at high risk should the virus get into one of our buildings.

As with all aspects of the situation this will be reviewed daily by our board and senior management team, who are meeting daily via video conference to review the latest situation and make changes to our processes as required.

We provide our staff team, residents and relatives with daily updates and ensure that everyone is able to keep in touch as much as possible in the circumstances. If you have any concerns or enquiries relating to the current situation, please get in touch on

Staff access into our buildings is strictly controlled, and all other non-essential access is not permitted. Staff and residents are given regular health checks throughout the day to ensure they remain healthy and safe. Safe systems are in place to recruit and train temporary cover for staff who have to self-isolate. Our staffing numbers remain at our usual high levels.

While there are reports of shortages of some equipment and distribution by suppliers is rationed, we are confident that we have sufficient supply to meet the needs of our residents. We continue to do all we can to protect those in our care and the incredible people who look after them every day.

We will provide regular updates via our social media channels and on our website, but should you have any questions about anything we do please get in touch via the contact page on the website

Take care and stay healthy

Neil Russell